A recent campaign for Breast Cancer Campaign's annual fundraising event 'wear it pink' in October. A campaign that involves DM, Email, new microsites, Press, search and social networking (email and social networking are firsts for wear it pink). An excellent campaign (even if I do say so) about raising donations for breast cancer research. Starting to show some promising results with Facebook fans increasing and lots of comments on the site.
A very worthwhile event to support!
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